Future isn’t looking for love — he’s building it.
The Cole Bennett-directed video for “Build A Bitch” (from Future’s 12th Billboard 200 No. 1 album, The Real Me) is shot in stark black-and-white and plays like a fever dream from a shuttered pizza arcade. Welding mask on, power tools in hand, Future constructs an animatronic woman in an industrial room — assembled from actual salvaged parts of the Rock-afire Explosion, the animatronic band that soundtracked ShowBiz Pizza Place birthdays in the ’80s.
It’s weird, it’s funny, it’s a little heartbreaking — and before filming, Future dedicated it to Juice WRLD: “This is for Juice.” Bennett keeps the frame tight and monochrome, letting the strangeness do the work.
Verdict: one of the most memorable rap visuals of the year. Don’t skip this one.
Watch: https://www.youtube.com/watch?v=9qWaO-h7K8k





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